AI should give people more of their attention back.

Cristina is a product strategist and brand builder whose work crosses digital and physical products. She has helped launch dozens of brands and platforms, including creating the design language for a SaaS platform serving more than 2,000 businesses, and co-founded venture-backed Actively AI.

She pushed AI past its typical limits, working with it to teach herself cosmetic formulation and develop high-performance, fully biodegradable hair-care formulas. She also taught herself 3D modeling to design a ground-up residential investment, using her familiar to work through building-science and design decisions as it moved into construction.

Mark is a product and technology builder who cannot leave friction alone. He built his first chatbot in IRC in 2006, co-founded Actively with Cristina, and later built and led the data platform team at a unicorn startup.

He went on to build truffl, a personal AI link library, and now advises a New York design and technology studio as it integrates AI across its work. His work moves among product, software, data, operations, and the systems connecting them.

The persistent-agent foundation behind Familiar Labs is the clearest expression of how he has always worked: understand the mechanics deeply enough to turn a private solution into something other people can use.